You know what I hate?
When bakeries think they are too small or that their email list doesn’t really matter. I hate when business owners think “come on we are not in an industry that actually uses an email list.”
WHAT!!!
We have set out with a goal of helping other bakery owners understand the importance of email lists in your bakery. We feel so strongly about it that we wrote this article to explain why it is so important [here].
Here are some email marketing facts brought to you by Oberlo:
1.) 81% of small to mid-sized businesses use email as a primary way to obtain new customers.
2.) 80% of small to mid-sized businesses use email as a primary source of retention of customers.
3.) On average your ROI (return on investment) for email marketing is $42 for every $1 spent.
4) Sending 3 abandoned cart emails results in 69% increase in purchase.
So pretty much it is worth investing in email marketing. There is so much that you can do with email marketing and so many ways you can incorporate email marketing into your business.
Think email marketing is not for your bakery? We do not agree. As a matter of fact, we feel strongly enough about it that we created a whole article about email marketing for small bakeries including those who have home bakeries. We suggest you read it. [LINK]
What to learn more about how to do email marketing and what to say?
Great. I have the perfect resource for you (and it is not me!!)
We highly suggest you absorb all the information that our fav email marketer shares. We love Kate Doster. She is an amazing email marketer/copywriter who shares everything she knows with all of us. I love to listen to her podcast Inbox Besties. [LINK] It seriously is my fav podcast, but I am really nerdy. I think she is just hilarious.
Seriously, I could go on and on about the importance of email lists in your bakery and growing email list, but I will give your eyes and brain a rest today.
Instead, I want to let you know about a free seminar training for building email lists in your bakery that doesn’t require you to only hand out free products and coupons. We got together with other bakery owners to brainstorm great ways to build email lists in your bakery. Sign up below to get access to the on-demand training.