50 Ways To Market Your Baking Business

Are you ready to start growing your baking business even without a storefront, but you need some ideas for marketing? Great, then you are on the right path. Read about these 50 different ways to market your bakery business. These ideas work even if you don’t have a storefront.


Now that you have your baking business set up and you ready to get going, we wanted to share with you 50 different ways to market your bakery business. These are just a few ideas to help you get the creative juices flowing.


Check out these ideas and see how you can incorporate them into your marketing plan.

Drop off samples

  • Local business
  • Realtors
  • Schools
  • Hospitals
  • Nursing homes
  • Doctors offices
  • Churches
  • Daycares
  • Banks

Drop off menus

  • Schools
  • Banks
  • Business
  • Hospitals
  • Dr offices
  • Realtors
  • Churches
  • Daycare

Leave business cards

  • Corkboards i.e libraries, park centers, etc
  • In books related to your business
  • In business fish bowls
  • With your tip
  • Accidentally leave them where you are sitting

Collaborate with local businesses even without a storefront

  • Talk to other businesses to collaborate on projects
  • Use other businesses to give you as a referral, and you do the same
  • Talk to local businesses about hosting a pop-up shop
  • Collaborate with bloggers to promote your items
  • Collaborate with locals to promote your items

Social Media

  • Use social media to your advantage
  • Go live
  • Do videos. Videos are a must for your social media strategy
  • Create stories and storyboards
  • Create boomerangs
  • Join groups and engage helpfully with others

Email

  • Do not underestimate the power of building an email list. Go here to learn how this can help propel your business.
fairy flying on a book

Paid advertisement

  • Run social media ads
  • Print flyers to leave at businesses
  • Partner with the post office to have you print media distributed
  • Publish tv or radio ads
  • Publish in local newspapers
  • Publish in niche newspapers
  • Publish in niche magazines

Brainstorm and talk to local businesses about partnerships

  • Coffee shops
  • Book stores
  • Catering companies
  • Small restaurants
  • Local food trucks/vendors
  • Local sports teams
  • Try to get set up events

Sports events

  • Local club events
  • Local Chamber of Commerce
  • Local school sports events
  • Local school festivals

Local town events

  • Festivals
  • Concerts
  • Craft fairs
  • Food fairs
  • Fairs
  • Local private events
  • Charity events
  • Church events
  • Craft events
  • Food events

There you go. Now you have a list of ways to market your bakery business and to start diving into for marketing. Mull over each suggestion and think about the ways that you can use them for your baking business even without a storefront.

We put this list together to really help you start thinking about ways to market in your bakery, but we know that getting ideas is not always enough. You still need to know the best ways to execute the plan. That is why we took this planning a step further and created our 1 Year To Better Marketing For Your Bakery.

This is a year long program where we provide you not only with ideas but explain how to actually incorporate them into your business. We also have several free trainings that we have created to help give you a better idea of the types of marketing ideas that we share with you in the program. Scroll back up and sign up for our two free marketing trainings above, or better yet, dive into marketing and promoting your bakery better than your competition over the next year.

Not only do we want you to have better marketing ideas, but everyone knows that social media plays a crucial role in marketing. You need to work on engaging your audience on each platform. Videos and lives are great ways to get people engaged with your brand.

That is why we have created a series of blog posts to help you get started with learning ways market your bakery especially with social media. Check out the different posts that we have written about automating and scheduling your social media for your bakery business.

If you are having a difficult time creating a plan for your social media, then start by signing up for our 30 days of Instagram Bakery Content here. This is a plan to help you develop your content for the entire month on Instagram.

Ugh… have you been beating your head against a wall trying to figure out how you are supposed to manage all these social media accounts? I mean Facebook suggests posting 2-3 times a day with at least 6-8 hours in between because a post live is 6-8 hours, but Twitter suggests you post 10-15 times a day because a tweet life is only a few seconds long. That doesn’t even take into account Pinterest or IG.

If you are like us and SUCK at taking pictures then you know how intimidating the thought of IG and Pinterest can be. 😳😳😳

We all use social media and most of us have a love-hate relationship with social media. However, the minute you make the switch from using social media as a social platform and focus ways to market your bakery business. It gets real… real confusing.

That is why we created our Bakery BS 101: Bakery Social Media [LINK] to help you stop struggling with what to do on social media for your bakery and how to manage and do social media for your bakery.

Another one of our favorite ideas is creating a pop-up shop. Start by networking with other local businesses that would benefit well from having you host a pop-up shop. Think of women’s boutiques, photographers, coffee shops, or another business in town.

Once you find a business to partner with, then you will need to contact the local city hall to inquire about business permits. Lastly, make sure to contact the local health department to determine if you need anything specific for your temporary shop.


Your local Chamber of Commerce is a great place to start the networking process. Join the Chamber of Commerce and start going to the events. You want to try to find a Chamber of Commerce that is pretty active in the community.

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